Left unattended employers
run the risk of alienating their employees, events can cause
employee frustrations to boil over resulting in employers
finding themselves on the back foot, faced with a problem
that cannot be ignored.
Ideally employers would take time to understand the needs
of their employees and learn from their experiences of working
on the front line, but employers are often themselves tied
up day to day fighting their own fires.
By automating much of the intelligence gathering process
and providing the findings in a format that can be readily
analysed online surveys provide employers with an efficient,
effective and low cost method to help achieve a pleasant working
environment, where staff satisfaction and productivity is
Dissatisfied & Unproductive
The are many reasons why employees may be dissatisfied with
their job and more often than not staff frustration is channelled
into a demand for higher salaries and less hours. Employers
who tackle these issues head on, making it all about salary
and hours, will often find themselves dealing with the symptoms
and not the root cause.
It's not about Money
The following are common barriers to achieving productivity,
none of which are likely to be resolved by increasing salaries
or reducing hours:-
Out of touch management
Out of date working methods
Lack of proper tools and equipment
Many studies have shown that salaries are rarely the number
one priority of employees and providing an employer is paying
market rate they would be fundamentally wrong to think that
paying higher salaries is the answer to all employee problems.
Take the case of a single mother who is juggling a full time
job with the need to look after two children. Out of frustration
she may demand more money so that she feels that she is able
to cope where a better solution, for both her and the company,
may be more flexible working hours.
It is About Communication
It is important for any company to encourage communication.
Company's that make communication between personnel and management
difficult, or take the view that if personnel have a problem
they will say something, can often delude themselves into
thinking their workforce is content when it is not. It only
takes one small problem and one disgruntled employee to feel
aggrieved for an entire workforce to develop a destructive
'them and us' attitude.
One to one meetings between employer and employee would be
ideal but in practice only practical for very small businesses.
Regular meetings between management and worker representatives
are good in theory but they often become talking shops and
can begin to loose their edge as the participants become familiar
with one another and the forum runs the risk of being hijacked
by the more extrovert personalities.
Suggestion boxes are useful but can be viewed as token efforts
by management as they wait for personnel to highlight a problem.
Newsletters can be a positive step, but their purpose is
generally to inform and not discuss issues.
Keeping the Initiative
An employee satisfaction survey run on a regular basis is
able to ask each employee specific questions and represents
a pro-active management initiative where the whole workforce
can be consulted on various issues. Surveys are able to provide
a level playing field between the quieter and more vocal employees.
Consultation should not be seen as a sign of weakness, a
confident manager will take counsel from all quarters before
making a decision. By issuing a survey and keeping the initiative
the employer is able to tackle problems from a position of
strength as opposed to waiting for problems to fester and
then develop out of proportion.
Small problems left unresolved can lead to a situation where
a minor problem might break the camels back and the workforce
mood change from positive to negative over night.
It's Quick and Easy
For the majority of companies online surveys represent a
proactive and low cost solution. They are quick to design
and for many companies, where the majority of personnel have
desktop computers, they are quick to deploy direct to the
In situations where individuals do not have personal access
to a computer there are still many options available to implement
the online survey solution such as giving access to a shared
computer, operator input or, as a last resort, a hardcopy
There are many elements that go towards providing an employee
with job satisfaction, from the working environment, working
methodology, working ethos, company ethics to having good
and effective management. Job satisfaction brings benefits
through improved motivation and productivity from a workforce
that feels that they are treated as individuals and not a
Inform and Educate
An online survey can also be used to educate and pass on
to the workforce important information, the 'message' is consistently
delivered and does not suffer from the Chinese whisper phenomenon
where a message can be distorted as it is handed down.
An online survey can explain a difficult situation and get
valuable feedback from the employees as to the best solution.
It is rare in this situation that the workforce would appear
negative and more likely that they will feel informed and
empowered that might in itself turn a potentially negative
problem into a positive challenge that unites the workforce.
Exit surveys are an excellent way of ensuring that when personnel
leave an organisation they are leaving for the right reasons
and not due to reasons that if appreciated earlier could have
been addressed and resolved by management. Although identifying
a problem may not prevent a person leaving it could solve
an unappreciated issue that may, if left unchecked, result
in other key personnel also leaving.
Analysing the Results
Having consulted the workforce with an online survey the
results are available for instant analysis. Common and specific
problems can be easily identified and brought to the attention
of senior management who will then have the opportunity to
address the issues that have been raised.
Used regularly online surveys represent a simple and productive
method of taking the pulse of an organisation and an easy
way to establish a two way communication channel between employer
and employee with the results providing management with vital,
accurate and significant information.
Trial an Australian-built
staff survey tool:
PeoplePulse is an Australian-built online
survey tool that is currently used by over 200 Australian
and New Zealand based organisations of all sizes to conduct
online staff surveys. The tool can be used by HR to conduct
cost effective staff climate surveys, exit surveys, training
needs analysis surveys, staff 'pulse' surveys, and 'new starter'
feedback surveys ... to name a few popular uses.
complete the form below to arrange your FREE custom-branded
staff survey software demonstration and a PeoplePulse
pricing and information sheet.
completing the form below, a PeoplePulse representative
will contact you to discuss your needs and current situation.
From there we will set up your demo and arrange a suitable
time to show the system to you:
Please be assured that your correspondence with us is confidential.
We will not divulge email addresses or any other details you
provide to outside sources.
above demonstration request form was powered by PeoplePulse.
written By Martin Day.